We remove bias so you can buy with confidence. Every vendor is blind bought, independently lab tested, and scored using the same transparent methodology. No sponsorships. No pay-to-play. Just evidence.
Blind BoughtNo samples from vendors.Independent LabsThird-party tested.Transparent ScoringSee exactly how we score.Continuous TestingOngoing re-tests.
The VerifiedPure Score Formula
100 Points Total
Seven weighted factors. One transparent score.
Identity Match25%
+
Amount Accuracy20%
+
Purity20%
+
Contaminants20%
+
Test Freshness5%
+
Evidence Quality5%
+
Origin Transparency5%
=
100VerifiedPure Score
Scores are rounded. Minimum sample size may vary by product category.
Our Methodology Workflow
1Blind BuyWe purchase anonymously.
2Lab TestingThird-party independent labs.
3ScoringData scored using 7 factors.
4Vendor ResponseVendors can review and reply.
5Dispute HandlingEvidence reviewed by our team.
6Retest PolicyRe-tested on a rolling schedule.
Blind Bought vs. Vendor Supplied
Blind Bought (Scored)
Purchased anonymously at retail
Represents real customer experience
Most scores come from blind buys
Vendor Supplied (Not Scored)
Samples provided by the vendor
Used for verification and research only
Not included in rankings or scores
Affiliate Firewall Rules
We never accept payment to rank higher
No sponsored placements or paid boosts
Affiliate links never affect scores
Same scoring for affiliate and non-affiliate vendors
100% editorial independence
Report Visibility Rules
Full reports for all scored products
Raw data, COAs, and methods disclosed
Vendor responses published alongside reports
No paywalls or hidden data
Transparency you can verify
Data Integrity Principles
Chain of custody documented
Data validated and outliers flagged
Retests performed on a rolling basis
Methodology reviewed and updated
Your trust is our highest standard
Our promise:
Independent testing. Transparent scoring. Real accountability. We exist to raise the standard and protect your health.
